Media in Myanmar (like throughout much of the world) is the main means of mass communication. Broadcasting on tv or radio, or publishing through newspapers, magazines, billboards or the internet, are all avenues of media and publishing and there are a variety of jobs available in each. Publishing, and publishing jobs are in fact a subset of media which traditionally referred to the distribution of books and newspapers, and whilst there still is that aspect, much of publishing is now based on electronic websites and blogs.
When one thinks of jobs in media and publishing in Myanmar, one tends to think of media jobs as presenting on television and reporting the news, but there are many more jobs available in the media and publishing industry. For example, content writing, social media marketing, sales, purchasing, marketing, graphic design, finance management, video editing and social and content campaign management.
Media and publishing generates a large amount of revenue, and the objective is to reach the largest possible audience, This not only goes for news sources, but also for advertisers. Some other examples of jobs in media and publishing include editorial (creating content in written and visual forms), advertising (selling add space anywhere from billboards to tv commercials), graphic design (visual materials for print and online branding), marketing (promoting products and services to the public) and public relations (who work with the media to create news stories).
Until relatively recently the media environment in Myanmar was one of the most restrictive on earth in regards to strict censorship and regulation. However, there have been some reforms across the political, economical and social spheres in Myanmar, as well as in media and publishing. Some examples of this are in 2014 PPEL (Printing and Publishing Enterprise Law) was adopted which abolished past censorship apparently giving newspapers the freedom to become editorially independent from the state. Another example of a reform was in 2015 with the establishment of Myanmar News Media Council which is a media self regulatory body.
Career opportunities in media and publishing are wide and varied. For administrative roles, experience and qualifications are not necessarily required, just a keen spirit and willingness to learn. However, media and publishing in general is an industry many desire to have a a career in, meaning that qualifications as well as a traineeship is normally required. For editorial, advertising, marketing and public relations, experience, a command on the English language and computer skills. Especially when working in an online capacity!
To acquire a job in sales and the selling of space from commercials to billboards does not necessarily require a degree as sales is one of the careers that has many transferrable skills. The most relevant KPI’s (Key Performance Indicators) are for one to be good under pressure, a team player and an ability to meet targets.
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