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Trade Marketing Manager

FairDeal Co., Ltd
Recruiter active 55 mins ago The recruiter at this company was last active reviewing applications.
Myanmar - Yangon
Full Time
Verified This job has been verified by the company as a real job vacancy.
03 Sep 2021

Experience level


Job Function

Marketing, Media, Creative

Min Education Level

Bachelor Degree

Job Description

Summary  Job Purpose:
Responsible for planning and executing national-wide trade marketing activities and consumer engagement activities in line with the overall Marketing and Communication Strategy.
Key Responsibilities:
1.    Developing and executing the Trade Marketing Plans, setting and tracking brand sales targets in line with sales and marketing objectives
2.    Leading and implementing channel-specific marketing strategies
3.    Develop trade marketing strategy and budget in line with overall Branding and marketing strategy.
4.    Plan, develop and execute national-wide trade marketing and customer engagement activities including development of point-of-sale materials and promotions. 
5.    Work closely with the sales team to ensure trade marketing strategies and activities are aligned with overall sales and revenue targets.
6.    Work closely with regional marketing & sales teams to plan, develop targeted regional/local trade marketing and customer engagement campaigns to promote sales and drive customer uptake.
7.    Work closely with the Marketing team to plan and design product launch and promotion activities.
8.    Flawlessly execute all trade marketing and customer engagements activities.
9.    Preparing insightful Monthly Management Presentations to track & share success on Trade Marketing programs
10.    Conduct regular business analysis, market researches, and monitor marketing executions, and ROI

Open To


Job Requirements

Any graduate (or) MBA in Marketing  
Minimum (5)  year’s    experience  as Trade Marketing Manager
- Excellent interpersonal skills.
- Communication skills
- Networking & Analytical skills
- Functional: Analytical Skills
- Functional: Brand Management
- Functional: Sales Management  
- Multi-tasking & excellent people skills.
- knowledge on strategic marketing and entrepreneurial insight to drive market expansion

What We Can Offer




International Standard

Career Opportunities

Promotion Opportunity
Management Potential

About Our Company

We understand the concept of optimum distribution critical for our each and every brand success in the market. With Yangon as Headquarter and Mandalay - Upper Myanmar regional office and stock points/depots in Upper & Lower Myanmar, our sales & marketing strong hold of over 300 people are effectively servicing the Universal Outlets. Hospitals and Clinics Super Markets Department Stores Traditional Retail Stores Market Stalls Wholesalers Mini Marts Pharmacies Restaurants & Hotels Currently, We cover approx 70% of all outlets. We cover 95% of all modern trade outlets