1) Sales Strategy, Planning & insights
•Develop the sales strategy / Planning and implementation to achieve the BP targets: New Agent / OTC / liquidity and other products.
•Optimized market mix relative to the core target consumers and identifies the roadmap that will lead to achievement of the department’s goals as well as the overall goals of the business
•Create and implements sales action plans that incorporate key actions that work to set KPI’s for the business.
•Improvement in sales strategies and with a view of establishing actionable insights for the improving of sales and business profits.
2) Distribution Management
•Manage distribution channels and build close relationship between TM and sales team, as well as improve capabilities of sales team to be able to deliver integrated sales and services, and effectively attract consumers.
•Manage sales team to boost sales volume from selling and up-selling products to end customers, in order to support the achievement of overall sales target.
•Manage the design and execution of appropriate and effective trade campaigns, in which align trade campaign plan to encourage sales and services in Prime Distribution Channels, in order to boost sales volume from selling and up selling products.
3) PoSM- Strategy & Planning
•Develop the PoSM strategy & Plan to build the brand awareness.
•Optimized the budget in PoSM production and installation.
•Driving brand awareness nationwide.
•Developed the tracking mechanism for Branding Tracking
4) Liquidity Management
•Develop the liquidity management at distributor and agents to fulfill the market demand.
•Develop the sales team to drive the liquidity in market to build the strategic growth.
•Develop the strategy and implementation with help of sales team to enhance the liquidity in market
5) Communication Management
•Perform key activities in communicating customized KPIs and reward schemes with each team in Trade Marketing function, in order to ensure alignment of their understandings with expected level of deliverables and to ensure alignment of operations with overall function’s goals and sales & Marketing strategic directions
•Ensure the timely and accurate communication to trade to build the direct connect with sales team.
6) Training Management
•Ensure accurate, appropriate, efficient and effective implementation of training programs for the development of Channel partner where needed, to support to the overall corporate success.
•Facilitate all relevant systems & functional training (All supporting Systems) across the sales team and related partners (RCL, TCL, DTR, DSP and POS.
•Sales Strategy & Planning
•PoSM Strategy & Planning
•Business Planning and Modelling