Marketing Manager (Adult Tobacco Shopper) (Negotiable)

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Marketing Manager (Adult Tobacco Shopper)

British American Tobacco Myanmar

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Marketing Manager (Adult Tobacco Shopper)

British American Tobacco Myanmar

Myanmar - Yangon

Full Time

03 Nov 2020

Yangon

03 Nov 2020

Apply Now

Experience level

Manager

Job Function

Marketing, Media, Creative

Min Education Level

Bachelor Degree

Job Description

Define 1-2-1 objectives for various brand programs with Brand Managers and ensure their delivery as per agreed metrics to achieve communication objectives
Develop touch point infrastructure in a scalable fashion (e.g.: merchandising materials for brand and trade programmes, in-store hardware, non-branded materials)
Define guidelines and policies for all touch points (e.g. merchandising policy, kits per outlet)
Develop in-store hardware & non-branded materials strategy and implementation plan in line with market, brand and customer requirements
Coordinate touch points usage across the organization
Evaluate efficiency and effectiveness of touch point utilization
Manage budget within the marketing communication function, ensuring that touch points are developed and managed in a cost-efficient manner
Propose goals and KPIs for assessing the efficiency and effectiveness of touch point utilisation and track on-going results
Develop new concepts for communication to ensure that BAT achieves and maintains competitive advantage and that new materials reflect market trends
Management of 3rd party resources assigned to the area.
Build effective working relationship with internal and external stakeholder groups to ensure delivery of area business objectives.
Ensure DSAs are sufficiently trained and motivated to perform their consumer contact activities to reach communication objectives
Proactively train and manage personal growth / development of staff within the area aligned with BAT’s International Marketing Principles (IMP) and all Corporate Guidelines
Support effective team-working in the area across all sub functions.
Build a strong team for effective cycle execution.
Develop training and coaching environment for his / her team to attain higher role in future.

Open To

Repatriate

Male/Female

Job Requirements

Minimum 3 years’ experience in FMCG category.
Customer Engagement (Retail)
Consumer engagement
Proficient in English language (Written & Spoken)
Proficient in IT / business software
Account Management
Field operations & administrations
Driving skills with valid local driving license
Motivating, coaching and developing field force
Developing and maintaining relationships with customers, external suppliers and commercial partners
Effective communication and presentation
Analytical skills
Negotiation and influencing

What We Can Offer

Benefits

- Bonus & commission
- Attractive packages

Highlights

- A Global Market Leader
- Join a winning team
- You can make a difference

Career Opportunities

- Training provided
- Promotion Opportunity

About Our Company

Joining us means joining a truly global tobacco and Next Generation Products company. An ambitious, diverse, global business with more than 115 years of innovation behind us and an incredibly exciting future ahead.

You will be taking your place in a resilient, agile organisation that’s harnessing the best of science, innovation and technology. And offering tens of millions of consumers around the world more choices through an increasingly diverse portfolio that includes potentially reduced-risk products.
Most important, you will be part of the talent at the core of our business, delivering the results which drive its success. It’s about shaping our future with us. Working in an atmosphere that encourages you to question the status quo. To search for alternative approaches. To develop your skills and expertise to their full potential.
Find out just how far you can take your career here.

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