Myanmar Carlsberg Co., Ltd.
Manager, Digital And Media Marketing
Min Education Level
An incumbent will report direct to Marketing Director and will responsible including but not limited as below:· Overseeing the digital strategy for the company and manage the Digital Agency· Co-design with the Brand leads how to grow digital presence across brands· Co-plan and monitor execution all web and mobile marketing communication campaign with Brands leads, constantly liaising with the Agencies· Regularly measure, analyze, and report performance of all digital marketing campaigns, and against goals (ROI and KPIs)· Track and manage related budgets, including opportunities to optimize/maximize LBC investments in paid/owned/earned media given synergies with offline activation and traditional media.· Regularly identify trends and insights through desk research & credible third-party sources, sharing this with key team members to ensure broad competency development.· Optimize campaigns based on the relevant social media analysis and social listening, including cross-functional crisis management in social media· Explore and discuss alternative approaches for campaigns with the agency, with particular focus on influencer marketing/KOLs· Work with the Innovation & Business Development team to understand brand health metrics and ad effectiveness, whilst exploring possibilities for better consumer measurement of digital initiatives within the BHT or related ad-hoc studies.
- Bachelor’s degree with Business Administration or relevant field.- Prefer to have 5+ years’ experience in digital and media field.- Fluency in English and Burmese- Innovative and systematic person capable of cooperating across the functions- Ability to communicate clearly - Strong presentations skills- Very strong leadership skills- Solid analytical skills and planning/organizing skills
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