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Digital Marketing Manager

KBZ Bank

Digital Marketing Manager

KBZ Bank
Recruiter active 1 hour ago The recruiter at this company was last active reviewing applications.
Myanmar - Yangon
Full Time
Verified This job has been verified by the company as a real job vacancy.
01 Sep 2020

Experience level

Manager

Job Function

Marketing, Media, Creative

Min Education Level

Bachelor Degree

Job Description

This role will be responsible for ensuring that KBZ Bank and KBZPay follow best practices for digital, social and direct marketing, and is expected to drive the transformation of KBZ Bank towards data-driven digital and social media marketing across all products and services. 

The Digital Marketing Manager will work closely with the different business units within the bank to propose, manage and report on Digital Marketing activities designed to meet business objectives. The Digital Marketing Manager will work with the Marketing Account Managers (known as Business Partners) to design digital marketing solutions for each business unit.

  • Play a critical role in creating original digital content across various social media platforms
  • Plan and execute social media and wider digital campaigns that align with business goals
  • Guide and advise the Business Units on what will be the most effective digital marketing solution to meet their objective.
  • Monitor and analyze effectiveness of social media content
  • Understand and analyse digital marketing data, insights in order to create reports
  • Manage digital marketing across a number of areas including media buying, content creation, social media monitoring, website analytics and tracking. 
  • Help train the Marketing Account Managers to make sure they are also knowledgeable in digital marketing
  • Stay up to date with best practices and new digital marketing solutions so the Bank is able to deploy the best strategies and campaigns. 
  • Represent the voice of the customer in internal discussions, looking at all marketing activities from the customer perspective.

Open To

Repatriate
Male/Female

Job Requirements

  • Degree in Marketing or communications, or relevant subject. 
  • Fluency in Myanmar and English.
  • Must be able to type in Burmese.
  • 3 years experience in Marketing
  • Hands-on experience deploying, managing and optimizing programs across digital generation/lead programs
  • Up-to-date with the latest trends and best practices in marketing and measurement
  • A basic understanding of the Digital Media ecosystem
  • Excellent written communication and interpersonal skills
  • Strong project management skills

What We Can Offer

Benefits

Quarterly Bonus
Ferry/ Uniform

Highlights

- An awesome company
- Join a winning team
- You can make a difference

Career Opportunities

- Opportunities for promotion
- Possibility for job training
- Learn new skills and techniques

About Our Company

KBZ Bank
THE STRENGTH OF MYANMAR

**Winner of EUROMONEY Award for Excellence consecutive years 2014, 2015, 2016: Best Bank in Myanmar**

Kanbawza Bank (KBZ Bank) Limited, part of the KBZ Group of companies, is Myanmar's largest bank. Established in 1994 in Taunggyi, initially the bank catered the local area and in 1996, after present management acquired the organization, the group expanded to become Myanmar's largest financial institution, currently employing over 17,000 people.

KBZ Bank is part of the KBZ Group, one of Myanmar's largest and most successful conglomerates. The Group has a proven track-record of operating according to industry best practices, as recognized in 2014, when the Myanmar Centre for Responsible Business awarded the KBZ Group of Companies as the most transparent company in the country. It is the first Myanmar bank in history to have International Representative offices in Thailand, Singapore and soon Malaysia.

Purpose
We are driven by a simple aim. As the largest Bank in Myanmar, we are committed to enhance the quality of lives of the people in Myanmar, through financial inclusion. And in that becoming the Best Managed Bank in the World! Join us in this journey to positively impact the community and the nation.

Fulfilling Career – Today and Tomorrow
We put the emphasis on individual responsibility, opportunity and autonomy. We encourage growth through continuous on-the-job development and a fast paced environment that will stretch and build your expertise daily. We encourage our people to view their career as a journey; to think not about a vertical career ladder, but a long-term aspiration to broaden their exposure or deepen their skills over time. We would like to build the Bankers of Tomorrow for Myanmar!

Personal Challenge
We put the emphasis on individual responsibility, opportunity and autonomy. We encourage growth through continuous on-the-job development and a fast paced environment that will stretch and build your expertise daily. We encourage our people to view their career as a journey; to think not about a vertical career ladder, but a long-term aspiration to broaden their exposure or deepen their skills over time. We would like to build the Bankers of Tomorrow for Myanmar!

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