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Digital Marketing Manager (Pharmaceutical Industry

FairDeal Co., Ltd

Digital Marketing Manager (Pharmaceutical Industry

FairDeal Co., Ltd
Recruiter active 1 day ago The recruiter at this company was last active reviewing applications.
Myanmar - Yangon
Full Time
Verified This job has been verified by the company as a real job vacancy.
12 Oct 2021

Experience level

Manager

Job Function

Marketing, Media, Creative

Min Education Level

Bachelor Degree

Job Description

Job Description & Responsibility

  • Partner with brand marketers to understand brand strategy, tactical plans, campaign requirements, data needs, and operational support associated with their digital marketing efforts
  • Plan and carry out marketing and promotional activities for the brand
  • Ensure timely and compliant delivery of operational responsibilities in accordance with project milestones
  • Serve as a subject matter expert for digital marketing best practices, internal processes, and systems related to digital marketing
  • Help brand marketers ensure adequate data capturing and reporting are in place for all digital marketing initiatives.
  • Facilitate continued educational/training opportunities for internal marketing stakeholders and external agency teams
  • Gather future business requirements and represent the voice of the brand as additional digital marketing capabilities/platforms are established
  • Cultivate strong partnerships with external agency teams, suppliers, and vendors in support of Brand and/or Digital Operations efforts
  • Lead and execute media plans; Identify and optimize digital channel mix to help grow the brands.
  • Oversee all digital paid advertisements and third-party digital vendor management
  • Analyze data by mapping current digital tactics to identify gaps, opportunities, and insights to optimize spend, performance & ROI
  •  Proficiency in core marketing capabilities such as digital creative development, segmentation, investment optimization, etc.
  •  Experience in managing multiple external agency partners and internal marketing partners to meet deadlines in alignment with SOWs
  • Work with overseas counterparts to ensure alignment of brand objectives
  • Plan, conceptualize, and develop new product launches

SOCIAL MEDIA

  •  Manage media communication, advertising, and campaign/promotion on both offline and online (social media, Facebook, Instagram)
  •  Manage brand presence in social networking sites including Facebook, Twitter, and other relevant blogs, sites, e-commerce, and forums
  •  Monitor social media for conversations and trends related to company brand and feedback insights to the Regional to align overall business strategy
  • Measure the impact of social media programs; analyze, review and report on the effectiveness of our company’s social

Open To

Male/Female

Job Requirements

Required Qualifications

  • Bachelor’s degree (or) Master degree in marketing or related fields.
  • 6+ years of relevant experience, preferable within the bio/pharma industry with at least 5 years of digital marketing experience
  • Exceptionally strong analytical skills, Communication Skills   with the ability to evaluate KPIs, present learnings based on data, and optimize
  • In-depth knowledge of digital marketing within the pharmaceutical or healthcare industry.

What We Can Offer

Benefits

Bonus

Highlights

International Standard

Career Opportunities

Learn new skills on the job
Management potential

About Our Company

We understand the concept of optimum distribution critical for our each and every brand success in the market. With Yangon as Headquarter and Mandalay - Upper Myanmar regional office and stock points/depots in Upper & Lower Myanmar, our sales & marketing strong hold of over 300 people are effectively servicing the Universal Outlets. Hospitals and Clinics Super Markets Department Stores Traditional Retail Stores Market Stalls Wholesalers Mini Marts Pharmacies Restaurants & Hotels Currently, We cover approx 70% of all outlets. We cover 95% of all modern trade outlets