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Consumer Marketing Strategy Manager

Talent Experts

Consumer Marketing Strategy Manager

Talent Experts
Recruiter active 1 hour ago The recruiter at this company was last active reviewing applications.
Myanmar - Yangon
Full Time
Verified This job has been verified by the company as a real job vacancy.
02 Nov 2021

Experience level

Manager

Job Function

Marketing, Media, Creative

Min Education Level

Bachelor Degree

Job Description

  • Responsible for two Marketing capabilities: Merchandising and Consumer Marketing Strategy.
  • Ensure effective collaboration with consumer activation team, field teams and marketing teams in order to achieve effective implementation and alignment with the market and integrated activities.
  • Ensure effective agency management and coordination to support activations.
  • In Merchandising, responsible for development of merchandising strategy and manage end to end execution, and proper measures of merchandising effectiveness and find opportunities for improvement.
  • In consumer activation strategy, responsible for the development of consumer marketing strategy, setting direction of leisure channel, development of BTL communication strategy, leisure and DTC special activations, and measurement of consumer activations effectiveness.
  • Responsible to identify area specific and consumer centric opportunities by working closesly with Strategic Insights and field. 

Open To

Male/Female

Job Requirements

  • Minimum bachelor degree in marketing or related field. 
  • At least 5+ years’ experience in FMCG marketing department.
  • Experience in merchandising and visibility strategy, marketing communications, channel management and agency management. 
  • Understanding of trade enviroment and sales team execution. 
  • Good project management skills with attention to detail and analytical skills. 
  • Consumer marketing knowledge and Consumer relationship. 
  • Fluency in English and Myanmar. 

 

 

What We Can Offer

Benefits

* Bonus + Commission
* Medical allowance
* Phone bill allowance
* Transportation allowance

Highlights

• Fun working enviroment
• International standards
• Join an experienced team

Career Opportunities

* Training provided
* Promotion opportunities
* Management potential