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Brand Manager ( Premier Coffee)

Capital Diamond Star Group

Brand Manager ( Premier Coffee)

Capital Diamond Star Group
Recruiter active 13 hours ago The recruiter at this company was last active reviewing applications.
Myanmar - Yangon
Full Time
Verified This job has been verified by the company as a real job vacancy.
25 Mar 2022

Experience level

Manager

Job Function

Marketing, Media, Creative

Min Education Level

Bachelor Degree

Job Description

Job Summary

Will be responsible for brand planning, a significant budget and managing relationships with all agency partners- PR, digital, media buying, experiential. Working with high caliber cross functional teams you will be leading various projects requiring excellent commercial, project management and presentation skills There is a brand to develop and manage so previous man management experience is essential.

Job Descriptions

  • Identify the market and consumer needs.
  • Develop product design and formulation working together with R&D team.
  • Analyze how our brand is positioned in the market and crystalize targeted consumer insights.
  • Take brand ownership and provide the vision, mission, goals and strategies to match up with the marketing situation.
  • Translate brand strategies into brand plans, brand positioning and go-to-market strategies.
  • Lead creative development and create motivating stimulus to get targeted population to “take action”.
  • Establish performance specifications, cost and price parameters, market applications and sales estimates.
  • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).
  • Coach the team and get the best from everyone.
  • Communicate the brand messages to the audience with the effective media.
  • Design the effective marketing activities to grow and retain the consumer base.
  • Design effective POSM to drive visibility at the respective channel.
  • Oversee marketing and advertising activities to ensure consistency with product line strategy.
  • Monitor product distribution and consumer reactions.
  • Anticipate bottlenecks.
  • Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues.
  • Brainstorm new and innovative growth strategies
  • Align the company around the brand’s direction, choices and tactics.

Open To

Male/Female

Job Requirements

  • BBA (or) BBM or Diploma in Marketing Management.
  • Proven working experience as brand manager.
  • Drive for results and leaderships skills.
  • Excellent understanding of the full marketing mix
  • Highly creative with ability to think out of box
  • Experience in identifying target audiences and devising campaigns that engage, inform and motivate
  • Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
  • Strong analytical skills and data-driven thinking
  • Advanced communication and interpersonal skills
  • Up-to-date with latest trends and marketing best practices
  • Comfortable working with numbers, metrics and spreadsheets
  • Excellent command of the English language.

What We Can Offer

Benefits

*Benefit will provide according to company policy.

Highlights

- An awesome company
- Join a winning team
- You can make a difference

Career Opportunities

- Opportunities for promotion
- Possibility for job training
- Learn new skills and techniques

About Our Company

Capital Diamond Star Group (CDSG) is one of Myanmar’s leading and most successful conglomerates, currently employing over 8000 people across all the units. Born in the 1960s as a trading company, the company has since expanded in a number of sectors, currently operating with 13 entities spanning Retail, Financial Services, Food, Automotive, Telecommunication and much more. The group has experienced phenomenal growth over the years and has built a nationwide, multi-channel distribution network, followed by the opening of Capital Hypermarket and Grab & Go convenience stores. Following the launch of Capital City, the group’s most remarkable real estate development, CDSG has quickly gained recognition as one of the leading players in the real estate development market in Myanmar. The group also operates in the Pharmaceutical, Personal & Home Care and Infrastructure sectors.