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OUR STORYOur journey in Myanmar began in 2015 with our CEO visiting Yangon. His initial impressions were the city’s bustling atmosphere, its kind and warm inhabitants, a strong historic identity, and the great potential resulting thereof. But he also saw how these promising features clashed with many weather worn industrial, commercial, and residential buildings.Together with his team, he discovered one of the key reasons to be the lack of better building materials available on the market. Most affordable options were of low quality and unworthy for the people of Myanmar He and his team made it their goal to help improve the living conditions in Myanmar by contributing to the development of its coated steel sector.THE JOINT-VENTUREThe signing ceremony took place at the end of 2017, marking the beginning of a US$85 million project. Under the joint venture, JFE Steel, Meranti Steel, JFE Shoji, Marubeni-Itochu Steel and HANWA are sharing resources to jointly design, construct and operate a world-class steel galvanizing and painting line in the Thilawa Special Economic Zone, Yangon.The partnership possesses a strong strategic fit for the companies, shown through the shared values and commitment in contributing to Myanmar’s building and construction sector.CORE VALUESTrust: The core element of the JFE Meranti brand. Our leaders who founded this company have many years of experience in executive roles in the steel industry. Customers can have full confidence in the integrity and reliability of our expertise in steel. We deliver what we promise.Consistent Quality: Another core element of the JFE Meranti brand. With our team’s long experience and expertise in coated steel, we will consistently deliver good quality products to our customers.Responsiveness: Reacting quickly and positively to our customers is an essential part of our business model. We aim to rapidly respond to customer queries and seek to solve any pending issues positively.Partnership: We are a local business in Myanmar and we want to build a strong local network of partners, together with other local businesses. Our aim is to enhance long-term partnerships with our customers andstakeholders.Safety: We value the livelihood and safety of our customers, employees and stakeholders. Thus, we place safety at the core of our minds when we execute our day-to-day activities.Creativity: Our team consists of individuals who have a passion for coated steel. Equipped with this passion, we continuously strive to innovate and to further enhance the excellence of our products and service for our customers.