Churn reduction:• Establish and develop a retention framework and roadmap with both reactive and proactive strategies on reducing churn• Develop strategies/tactics to drive key KPIs/metrics of acquisition, conversion, engagement, retention, and ARPU• Identify opportunities for process improvement and optimization to accelerate and drive exponential growth• Conduct on-going experiments and hypothesis testing (A/B testing) to achieve key goals/targets• Analyzing buying patterns and market trends to guide data driven decisionsEnhancing Customer Loyalty: • Establish and develop a strategy and roadmap for customer loyalty and improved customer experience• Implement a separate strategy for the high-value segment• Monitor and report of the necessary KPIs for loyalty• Monitor competition offerings with respect to retention solutions, processes and loyalty programs • Work closely with product and marketing teams to execute growth strategies and tactics• Develop and lead key growth initiatives cross-functionally
Required Education and Experience• A degree in Business, Marketing / Statistics or any relative field of study• 3- 5 years of experience in the consumer marketing or customer life cycle management • Extensive knowledge of Microsoft Excel (e.g. Power BI, Power Query, …)• Background from Channel & Category Development (FMCG) or Business Intelligence (telecom) are highly encouraged to apply.
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[About Cookie Media]Cookie Media Company Limited is a joint venture between Korea and Myanmar. The company has been established to provide the utmost level of digital entertainment experience to the people in Myanmar and to the world. Cookie TV, the OTT service operated by Cookie Media, was officially launched in Myanmar in January 2019.[About Cookie TV]Cookie TV brings the best online entertainment experience by providing live TV channels as well as Video On Demand via the internet. The live TV delivers more than 50 major international channels along with Myanmar local channels to the mobile devices, so you can watch TV anytime anywhere on the go. Bored with old movies? Our VOD offers latest prominent Hollywood movies as well as Asian content with the most demand including Korean and Myanmar. The content offerings of Cookie TV will be even more diversified in the near future.