To launch the company’s brand by overseeing marketing strategy, including development and execution of brand strategy, advertising campaigns, sponsorship based on consumer insight and market research, digital product level advertisements thereby improving the company’s value proposition to customers and distribution channels. The role will also be required to oversee the corporate affairs and press relationship. Job Responsibilities• Drive brand initiatives and advertising campaigns, engaging with creative and media agencies and internal stakeholders, including high involvement in creative strategy and content development, oversight of production and media planning, integrated internal activation initiatives, and managing post-campaign evaluation and diagnostics• Develop Digital marketing strategy to engage with our prospects/ clients in social media• Drive sponsorship to build the brand and engagement with our clients• Formulate brand and customer strategic presentations • Ensure team members’ professional development and ability to deliver, through ongoing supervision, guidance and provision of learning opportunities• Overseeing the public relationship with the press and organize press events to engage with media
• Bachelor degree in Marketing or related field• Experience of Launching a brand across Print, Electronic Media, Outdoor advertising and Digital and Social media• Has a very good circle of influence in the local media community.• Is well versed with tools of marketing using Digital and Social media. • Minimum 10 years of working experience in marketing• Excellent communication skill• Strong leadership• Excellent command in spoken and written English and Burmese
- Building an international financial services career- Competitive Benefit Package- Culture of Learning and Development
- People-oriented Culture, Technology driven- Innovative, Creative and High energy and fun Working Environment- Diversity and Inclusion
- Career Development Opportunities- Meritocratic- Maximizing Potential through Our Learning Programs
Prudential Corporation Asia is a business unit of Prudential plc (United Kingdom)1, comprising its life insurance operations in Asia, and its asset management business, Eastspring Investments. It is headquartered in Hong Kong.Prudential is a leading life insurer with operations in 12 markets in Asia, covering Cambodia, China, Hong Kong, India, Indonesia, Laos, Malaysia, the Philippines, Singapore, Taiwan, Thailand and Vietnam. In April 2019, Prudential was granted approval as a preferred applicant to establish a wholly-owned life insurance business in Myanmar. The company has a robust multi-channel distribution platform providing a comprehensive range of protection, savings, and investment products to meet the diverse needs of Asian families.Eastspring Investments manages assets on behalf of retail and institutional investors. It is one of the region’s largest asset managers with a presence in 11 major Asian markets as well as distribution offices in the US and Europe. It has £151 billion in total assets under management (as at 31 December 2018) and provides investment solutions across a broad range of asset classes.