As a Brand Manager you are responsible for the development, implementation and evaluation of brand and promotional plans. You also contribute heavily towards annual brand strategy by drafting plans based on proven insights. You work together closely with the Marketing Director on a strategic level and with the Brand Executive on an operational level. • Shows an understanding of Portfolio performance tracking and evaluation• Shows an understanding of key drivers of the Category and Segment performance, profitability and growth• Shows understanding of Portfolio strategy and its implications• Demonstrates awareness of the beer, alcohol and beverage category context and the implications for Portfolio/ Brand Strategy and growth• Measures and evaluates the effect of specific activities in the top-line• Flawlessly manages the budget of expenses• Demonstrates understanding of the drivers of Portfolio or Brand profitability• Uses research and other sources of information to regularly monitor consumer behaviour at all relevant consumer touch points and ensures strong & clear consumer rationale on projects/initiatives• Generates strong Consumer Insights that fuel the development of effective Brand building initiatives• Leads the development of the Brand Strategy• Ensures consistency between the Brand architecture and all ongoing Brand activation• Leads the Brand’s planning process successfully throughout the organisation• Ensures Brand activities effectively address consumer, shopper/on-trade consumer and customer purchase drivers• Recognizes the strengths and restrictions of different Route to Market options in reaching consumers• Familiar with and understands the concepts of Brand Essence, Brand Idea, and Communication Objectives• Measures effectiveness and ROI of communication• Demonstrates awareness of the beer, alcohol and beverage category context and the implications for innovation• Differentiates between creative ideas and ideas that can improve business results
• Graduate in Marketing and min 5 years’ relevant experience in Marketing (preferably FMCGs), with last role on Brand Management level• Knowledge and skills in Brand Management• Skills in brand positioning and consumer segmentation• Product / sku launch experience• Ability to analyse and apply market research results into brand strategy and plans• Negotiation skills and experience in managing Marketing budgets• People management experienceCompetenciesManagerial competencies Problem analysis Creativity Interdependence Organisational sensitivity Result oriented Quality driven Planning and organizing Teamwork
*Ferry or Flexible Working hours*Group Life Insurance*Short-Term Incentive Plan* Phone Bill Allowance
* International Standard Working Environment* Sat/ Sun Off* Brew a Better World with us
* Personal Development Plan* Leadership Skills* Highly professional mentors, managers, and coaches* Ongoing Training & Development Program
HEINEKEN Myanmar Limited (formerly known as APB Alliance Brewery Company Limited) is owned by HEINEKEN (57%) and Alliance Brewery Company (43%). It operates one brewery in Hmawbi. Besides its international flagship Heineken® brand, HEINEKEN Myanmar also brews Tiger, ABC Extra Stout, and Regal Seven. Its mission is to Brew a Better World and be a partner for growth in Myanmar, through a wide range of projects aimed at job creation, road safety, and advocating responsible consumption. The company currently employs more than 280 people.